Ticket volume
From attendee goal to ticket goal
Physical limit
Capacity check
Live model
Assumptions
0 assumptions changed
Paid media economics
Tickets per paid reservation
Future cost stress
Media budget
Unpaid baseline source mix
Weights are scaled to baseline tickets after removing already-booked tickets attributed to prior paid media.
Member invite constraint
Paid budget split6 audience types
Weights are scaled to 100% of the paid budget.
Projection detail
Where the visits come from
Projected tickets and VIP guests
Paid media includes tickets already attributed to the prior $67K campaign plus tickets projected from the remaining budget.
Paid reservations by audience type
How attendance builds against the goal
Audience detail
Audience forecast
Pioneer Corridor includes Idaho, Wyoming, Arizona, Nevada and Colorado. U.S. travelers outside the region represents 47% of people living outside Utah and those five states; that pool overlaps slightly with traveling Other U.S. members. Attend % now represents organic baseline demand only; paid reach is modeled separately.
| Audience | Audience type | Pool | Organic attend % | Tickets per person | Baseline forecast tickets | Already booked | Remaining | % remaining |
|---|